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Lead Generation Services

We can help you improve your lead generation programme by providing assistance in the following areas:

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Search Engine Marketing and Pay-Per-Click

Lead generation Through Search Engine Marketing, Including Pay-Per-Click

Affiliate Marketing

Email Marketing

B2B Lead Generation Platforms

Social Media Marketing

“Build it and the customers will come.”  Not if they can’t find you.  Even now a high number of companies are not properly optimised for organic search. By developing an SEO strategy, you will have a significant advantage over your competition.

 

Customers arriving on your site through search engine optimisation are much more likely to convert because they believe your site to be relevant to their search; giving you a potentially higher value site visitor.

 

Working with you we will identify those “keywords” your customers use to find your services; increase the ways your site can be found through link development and create relevant web site content to improve visitor numbers and increase conversion rates.

 

Additionally we can set-up or manage your PPC campaigns or if you plan to recruit a search engine marketing agency to manage your campaigns we can write the request for tender documents on your behalf, manage the tender process and  coordinate the on-going day-to-day relationship.

 

 

 

Lead Generation Through Affiliate Marketing

 

Affiliate marketing can be the most profitable method to promote your site.  It is highly effective but only if you are careful in the planning, the organizing and the management.

 

The results can be significant and sales revenues can increase by as much as 25% through the introduction of affiliate marketing programme.  

 

We can help you establish and grow your affiliate programme.  We can assist with evrything from network selection to developing the incentive package, designing creative and managing the programme to ensure the desired results are achieved.

 

 

 

Lead Generation Through Email Marketing

 

Email marketing is an important element for promoting your site online and it remains a popular and highly effective tool.  

 

In order to carry out an email marketing campaign to potential customers, you need email addresses with names and profiling information – to avoid your email being seen as spam it must be targeted and relevant with good creative, excellent call to action and a specific landing page.  

 

You may decide to send your email directly or through a third party newsletter either way we will work with you to structure an effective email campaign.  

 

Lead Generation Through Social Media Marketing

We can work with your own marketing team, or engage an agency on your behalf to create a social media marketing programme; creating  content that attracts your customer attention, generates online participation and encourages your target audience to interact with your brand.

 

Multi-Channel Lead Generation Strategy

 

The benefits of integrating your sales channels include the reduction of transaction costs; for example, by removing duplication or allowing consumers to research on-line and buy through a call centre: the improvement of your customer service so that the left hand knows what the rights doing; personalised service based around one customer database and the ability to analyse customer behaviour and purchase habits.

 

We can develop strategies that maintain profitability while maximising the individual channel attributes so that they meet the differing customer requirements.

 

 

Customer Acquisition can help

Please contact us at:

enquiry@customeracquisition.biz

 

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Multi-channel Strategy

Lead Generation Platforms

There are a number of B2B lead generation platforms available in the UK.  If you’re looking to increase the number of “warm” leads your sales team receive then these are an excellent source.  

 

If you intend to engage a lead generation platform we have a comprehensive knowledge of the options available and can work on your behalf to manage the selection process as well as coordinate the on-going day-to-day relationship once established.