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Lead Generation Experience

A Chartered Marketer with considerable lead generation, direct marketing and sales experience covering both B2C and B2B.  He has held leadership roles in blue chip organisations as well as start-ups, including Companeo (B2B lead generator), Deal Group Media (B2B2C – online agency); npower (B2C Utility), Calortex (B2C Utility); Texaco (Oil Company), Virgin (retail); working with a diverse range of clients such as Comet, Dial-a-Phone, The AA, Lloyds TSB, RBS, British Gas and Mars Drinks.

 

A business developer, Internet marketer and lead generation specialist with a significant record of business improvement: boosting Internet sales; transforming under-performing sales teams; turning around revenue in declining businesses and managing multiple sales channels.

 

He is passionate about helping clients to improve their lead generation and increase sales revenues, to sell to more customers using Internet marketing and direct marketing.

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Generating 13% of Internet sales for an electrical retailer

Selling thousands of mobile phones via the Internet for mobile phone reseller

£150 million generated for clients in Internet sales

A six fold increase in turnover for an Internet marketing agency

Transforming under-performing sales and account management departments

Overseeing new product and service launches

Amalgamation of sales operations post merger

Multi-channel planning, management and optimisation

Outsource sales and marketing services coordination, negotiation and management

Launching European lead generation company into UK; generating lead campaigns for over 100 renown B2B brands

Building a new direct sales team, employing over 300 people

£30 million loss making utility business to break even

“responsive, open minded, certainly... lateral thinker(s) and extremely professional”

Manager, Bartercard

“great business lead generator.....knows (the) markets and always delivers a return on investment.”

Telesales Manager, British Gas Business

“knowledgeable, easy to deal with and the service provided gave a great return on investment”

Lead Generation Manager, Mars Drinks

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Andrew Blackwood - Managing Director

Terry Foley - Business Development Director

Over 20 years experience in the financial sector for Merrill Lynch, Daiwa and as an independent broker working with institutional accounts, hedge funds and banks in Japan, the US, Eastern Europe and the Middle-East.  He worked as an advisor to a Russian Venture Capital company where he established an online Russian financial news service.  

 

Additionally he has significant business development experience in IT consultancy, advertising, educational services and B2B lead  generation, working with and establishing strong relationships with client accounts such as Lloyds TSB, RBS, Alliance and Leicester, American Express, O2, Total UK, AXA and Honda.

Previous lead generation projects include;